I am still taking the Instant E-Learning social media for business classes on line, and last week one of the webinars we all listened in on revolved around the seven essential elements to a successful social media strategy. You can follow Christopher Barger, who shared these elements with our class, on Twitter, @cbarger, and expect to learn a lot more from him. As I stated in an earlier post, I want to share what I learn with you so that even though you may not be able to pay to take these social media for business webinars you will still learn something through me and my notes.
So here goes. The top 7 essential elements to a successful social media strategy are:
1. You need an executive champion: this person has credible authority, can moderate disputes, can sell the importance of social media up the corporate ladder, can liason…
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