Why You Should Integrate Your Search And Social Marketing
The future of Search is Social (Organic and Paid) and whilst almost all agencies would agree that an integrated approach is the most logical solution to staying ahead of competitors it is almost impossible to implement. Why? Because Search is driven by ROI and Social Media is not (yet). Another reason is that you would probably need to change your clients entire business model which again, is almost impossible to implement.
Search is a mature commodity driven market that is embedded into the majority of e-commerce marketing departments as it guarantees revenue. If Social Media is shoe horned into the e-commerce marketing team then it is more than likely in the wrong hands. However, what Social Media will do is generate indirect revenue through referring traffic and increasing branded search. If Social Media is owned by PR or customer services then…
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