We’re all human. As such we make mistakes. But when we make a mistake on social media, it is out there forever and it cannot be undone. This can be very, very scary for some, and it keeps many people on the sidelines and away from Facebook or Twitter.
Some mistakes are bigger than others. Take McDonald’s for example. They started a social media campaign about McD stories which quickly got away from them and made them look pretty stupid.
But the potential for making a mistake should not deter you from using social media. Indeed you could actually turn a mistake into a strategic advantage.
Here’s one way to handle a social media mess-up:
- DO NOT HIT DELETE. Remember, this stuff is out there forever. If you do delete it, someone will dig it up and throw it back in your face, making the situation even worse. So…
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