5 Ways To Find Customers Using Social Media

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By Sam Zastrow, Published April 21, 2012

Social media is a fantastic way to deliver web content and to keep in touch with customers, but it can also serve as a valuable tool for finding new customers. Depending on your business or industry, there are many ways to find and reach out to potential customers via social media channels. Here are a few basic guidelines for finding customers using social media:

Use Twitter’s search and advanced search functions to find folks that are talking about your business. Even if searching your company’s name doesn’t reveal much, you can search for keywords that describe your goods or services. For example, if you own a bakery in Milwaukee, you could search for tweets containing “cookies Milwaukee” or “donuts Milwaukee.”

Make frequent use of image-based posts. Facebook statistics indicate that image-based posts drive twice as much engagement as text-based posts. When your…

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